What is Klout score?
Klout is an indicator of how influential your social media activities are. It can help you discover and be recognised for the influence you have in the world by reviewing your activity on social media. The Klout website allows you to connect your social accounts to the service, which can then scan them to see how engaging and influential you have been.
So, it’s a kind of…grading system.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100.
What does my Klout Score mean?
Here’s my Klout Score. It’s a measure of my overall on-line influence on a scale of 1 to 100, with 100 being the most influential. Klout’s system analyses multiple social networks based on which networks I have provided to the settings.
It is not to be confused with activity. Being active on social media will not necessarily give you a high Klout Score; in fact, having a high number of people following you, but not engaging with your content is potentially a problem. So if you’ve purchased followers, or have been going crazy on Twitter following people just to get follow-backs with the intention of padding out your networks, you may soon come to regret that decision.
Track your progress over time
Just as with any form of analytics, what we’re really looking for is visibility over what’s working and what’s not. Part of our successful strategy is the testing of what we’re putting out there – to see if people respond to our content. We can see this in part with tools like Google Analytics (i.e. how many visitors does an article attract), but on social – we’re measuring points of engagement – how many Likes, Comments, Share, Retweets, Mentions, +1’s, Recommendations and much more.
My Klout Score is really low, should I be concerned?
It depends on what you mean by “really low”; the average Klout Score is 40. It’s generally considered that folks with Klout Scores 50+ are pretty much rocking the social media world with regard to engagement and influence. Users with a score of 63 are in the top 5% of all users.
But if your score is lower than that, there’s perhaps some [difficult] questions you could be asking yourself.
Possible reasons for a low Klout Score
- You haven’t connected all of your social networks -Simply put, if Klout doesn’t know where to look, it’s not going to look there. Omitting networks from your profile will mean that influence on that network isn’t going to be counted.
- You’re connected to the wrong communities -Your community is your life blood for your social networking, it’s essential that your community is full of people who are actually interested in what you have to say. I know, that sounds remarkably obvious, but a lot of people find temptation in “If you follow me, I’ll follow you back” accounts, follow trains, like ladders, in fact anything that promises a reciprocal like or follow will often be a short-lived benefit. Build your community with people who are interested in you, your brand, not the fact that you followed them first and not the fact that you use a certain hashtag in your tweets.
- You’re boring -Yeah, I know, it’s an uncomfortable concept right? But it could simply be that what you’re saying isn’t engaging anyone because it just isn’t engaging. If you’re a retailer, your timeline shouldn’t just be full of the products you sell. Imagine that you’re actually having a conversation with a customer in your shop, it’s not just about selling, it’s about conversing, getting to know the person; why should your social networking be any different? It’s social media, be social with it.
[tabs title=”Klout Score Core Concepts” type=”vertical”][tab title=”Connecting Networks Can Only Help Your Score”]The Klout Score isn’t the average of your influence across all your networks, it’s the accumulation. Adding networks adds to your ability to share your expertise, and that helps your Klout Score. If you remove networks and then add them back later it could take a few days for your Klout Score to readjust.[/tab][tab title=”Influence is the Ability to Drive Action”]It’s great to have lots of connections, but what really matters is how people engage with the content you create. We believe it’s better to have a small and engaged audience than a large network that doesn’t respond to your content.[/tab][tab title=”Klout is Constantly Evolving”]There will always be new social networks, new ways to engage with people, and more ways for us to measure real-world influence and expertise, and we will work to incorporate them all. As long as you create content that people want to interact with on the topics they care about, your Klout Score will shine.[/tab][tab title=”Influence is Built Over Time”]Your Klout Score is measured with information from the past 90 days, so your Klout Score won’t always be an overnight sensations. That’s not to say that getting retweeted by a dozen celebrities and their followers won’t show up tomorrow morning, though.[/tab][tab title=”Everyone Has Klout and Expertise”]That means everyone who engages with you will help your Klout Score. Interacting with people who have higher Scores will help raise yours more, but interacting with someone with a lower Score will never hurt yours.[/tab][tab title=”Being Active is Different than Being Influential”]Posting a thousand times and getting zero responses is not as influential as posting once and getting a thousand responses. It isn’t about how much someone talks, but about how many people listen and respond.[/tab][/tabs]
How can I increase my Klout Score?
The best way to increase your Klout Score is to create content that people want to share and respond to. For the most accurate Score, be sure to connect all of your social networks. The more that others engage with your content such as through retweets, mentions, likes, comments, +1s, etc, the higher your Score will be.
Asking questions or posting content that encourages responses/engagement is a great way to build your Score; but the key thing is to not try to ‘game’ the system. Blackhat techniques have no more place in the SMO (Social Media Optimisation) world than in the SEO (Search Engine Optimisation) world, and will likely result in your efforts being short lived and ultimately wasted.
Often adding all your social networks is all you need to do to get started. Get an accurate Klout Score; once you’ve done this, you can look at how to build it. Be aware though, there’s no trick. Having a high Klout Score means that you have influence within your online community. So if you want to increase your Klout Score, engage and excite your audience.
[alert style=”warning”]Related: Why is Engagement Better than Followers?[/alert]
I’m not very active on [a specific social network], should I add it to my Klout profile?
Absolutely. Klout’s website notes that The Klout Score isn’t the average of your influence across all your networks, it’s the accumulation. Adding networks adds to your ability to share your expertise, and that helps your Klout Score. If you remove networks and then add them back later it could take a few days for your Klout Score to readjust.