When it comes to posting on social media, it’s always important to remember that your content doesn’t reach (isn’t seen by) all of your followers. Due to algorithms (sets of rules) on each platform, your post might only find its way to as few as 3% of your overall community. Which is no good if you’re trying to promote your business, product, or service! Luckily for us, there are ways in which we can make sure our content gets more exposure, and so reaches more of our customers.
In this episode, Amy and I chat about the ways in which a business can increase their post reach on social media, and whether or not the metric should be used to determine the success of a piece of content or not.
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