Hypestar

educate, engage, enable

social media

Talk Digital: Purposeful Content

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This week we’re joined once more by our very special guest, James Ibbitson from Visual Punch. Who answers the “age old” question: “how long should your video be?” Whether it’s on social media, your website, or in an email marketing campaign. Understanding your audience, their attention span, & their receptiveness to content can be vital in helping you create effective video marketing campaigns for your business.

In this episode, James, Amy and I chat about the ways in which we can all improve our audience’s experience of our videos, by thinking about how long they should be.

Talk Digital: Influencers

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Traditionally, Influencers are people who have built a public presence through a reputation in a particular industry. More recently, though, the term ‘Influencer’ has become more fluid. And more generally relates to anyone who has developed a presence on social media strong enough to (literally) influence their online community.

In this episode, Amy and I chat about Influencers, what they are (get ready for two definitions!), and how they’ve changed the landscape of social media and marketing an individual or brand online.

Talk Digital: How long should your video be?

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This week we’re joined once more by our very special guest, James Ibbitson from Visual Punch. Who answers the “age old” question: “how long should your video be?” Whether it’s on social media, your website, or in an email marketing campaign. Understanding your audience, their attention span, & their receptiveness to content can be vital in helping you create effective video marketing campaigns for your business.

In this episode, James, Amy and I chat about the ways in which we can all improve our audience’s experience of our videos, by thinking about how long they should be.

Talk Digital: “Ask or you won’t receive” – the importance of asking your community for help

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Trying to get your digital community to do something as simple as leave a review can be surprisingly difficult sometimes. Which is why it’s so important to understand that you have the power to encourage, command, or suggest certain call to actions that your online community can take to help you and your brand grow.

In this episode, Amy and I chat about the ways in which a business can utilise their online community by simply asking them for help.

Talk Digital: Top Tips on Increasing Post Reach & Why It’s Important

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It’s always important to remember that your content doesn’t reach (isn’t seen by) all of your followers. Which is no good if you’re trying to promote your business, product, or service! Luckily for us, there are ways in which we can make sure our content gets more exposure, and so reaches more of our customers.

In this episode, Amy and I chat about the ways in which a business can increase their post reach on social media.

Talk Digital: The importance of Facebook Emotions

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It’s important to remember that not all Facebook reactions are treated equally, different emotions are weighted both psychologically and when we measure how popular a piece of content is (and therefore who else to show it to). Amy and I chat about the different emotions, what they are and how they can (should?) be used.

5 Social Media Trends for 2019 [Hootsuite’s Full Report]

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Find the latest social media trends for 2019 right here! Courtesy of Hootsuite’s official report, we take a look at what we should all be doing online this year.