Traditionally, Influencers are people who have built a public presence through a reputation in a particular industry. More recently, though, the term ‘Influencer’ has become more fluid. And more generally relates to anyone who has developed a presence on social media strong enough to (literally) influence their online community.
In this episode, Amy and I chat about Influencers, what they are (get ready for two definitions!), and how they’ve changed the landscape of social media and marketing an individual or brand online.