educate, engage, enable
It’s always important to remember that your content doesn’t reach (isn’t seen by) all of your followers. Which is no good if you’re trying to promote your business, product, or service! Luckily for us, there are ways in which we can make sure our content gets more exposure, and so reaches more of our customers.
In this episode, Amy and I chat about the ways in which a business can increase their post reach on social media.
It’s important to remember that not all Facebook reactions are treated equally, different emotions are weighted both psychologically and when we measure how popular a piece of content is (and therefore who else to show it to). Amy and I chat about the different emotions, what they are and how they can (should?) be used.
LinkedIn Company Pages can be a ‘difficult animal’ to get moving. There’s a useful feature that allows you to notify your employees about posts you’ve made which can be used to mobilise one of your strongest armies; your own team.
Twitter Lists are a feature of the popular micro-blogging platform that allows you to segment the accounts you’re following allowing you to see more of what you need to right now, re more responsive and increase your engagement (which is what it’s all about, right?).
Don’t worry so much about how many followers you have, but instead, how much value to you add and are you getting engagement? This is where the value is!
Did you hear about this thing called Snapchat? Everyone is buzzing about it, how businesses should be using it. Well, Snapchat has added Snapchat Groups.
The way that we react to Facebook posts has been evolving hugely over time. From the launch of the original Like option, to the most recent Reactions. The way we’re asking our followers and fans to respond to our content is growing. Or at least, it should be. These unique ways to interact with content […]
