educate, engage, enable
It’s always important to remember that your content doesn’t reach (isn’t seen by) all of your followers. Which is no good if you’re trying to promote your business, product, or service! Luckily for us, there are ways in which we can make sure our content gets more exposure, and so reaches more of our customers.
In this episode, Amy and I chat about the ways in which a business can increase their post reach on social media.
It’s important to remember that not all Facebook reactions are treated equally, different emotions are weighted both psychologically and when we measure how popular a piece of content is (and therefore who else to show it to). Amy and I chat about the different emotions, what they are and how they can (should?) be used.
This is something that I’ve been talking to groups of businesses about, for a while and I wanted to share with all of you here on the blog. The ‘Like’ button doesn’t have as much value as it once had – and it’s probably going to be less going forward.
