We are constantly being encouraged by social media influencers to create video content but if you’re not a cinematographer or an animator how do you do it? We’ll show you how.
Use Your Phone To Make Video
We all like to take a video of our dog doing tricks or the kids running riot and sending them off to “You’ve Been Framed” but don’t forget you can create videos for your business using your mobile phone. Most people have a smartphone and 9 times out 10 they have a very good quality cameras so they’re is no reason why you can’t create content. A quick tip to remember is to turn the grid on your screen so you can use the rule of thirds. If you want to go a step further you can download video editing apps on your phone to add effects and trim your videos. A couple of ideas you can use are; record your businesses day to day life, demonstrate how your business operates or make a simple meet the team video. Steron Locksmiths have really embraced making video for social media, take a look:
Making video online
There are a few methods for creating video online. Let’s talk about the newest feature to Canva first. Canva has stepped up their game allowing ‘Canva for Work’ users the ability to animate! And it’s really simple as well! Here’s a step-by-step process.
- First, create your design.
- Then “Download”.
- There should be an option to “Animated GIF/Movie” in the drop-down menu.
- Finally, you can choose an animation style and download it as a GIF or mp4 file.
These animations support all platforms so you can create animated Facebook cover photos to logo animations. For now, there are only 6 animation styles; Rise, Bounce, Slide, Block, 3D and Fade. It’s as easy as a single click a to created animated visuals for your business and already you’ve achieved social success! This couldn’t have come at a better time! Video and GIF’s are everything right now and adding value to your social media marketing using Canva Animator is essential.
If you love Canva (and who doesn’t?), then you will love Adobe Spark! But firstly, what is Adobe Spark? With Adobe Spark, you can create beautiful graphics, web stories, and animated videos in minutes. Sounds super awesome right? When creating videos in Adobe Spark you can choose from a variety of story template to get you going or you can start from scratch. Throughout the video, you can then insert icons, texts, and photos, add music and change the layout of each slide. The preset templates allow you to either:
- Promote an idea
- Tell what happened
- A hero’s journey
- Show and tell
- Personal growth
- Teach a lesson
- An invitation
Or you can let your creativity run wild and create your own from scratch. Here’s a quick example;
Use Gig Sites
Gig sites have become more and more popular over the years but what are they? Gig sites are micro job sites, so say for example you are an animator and you want to create more animations. You would put your ‘gig’ on one of the micro job sites and clients that are looking for animation will natively find your service. Easy-peasy. Because people are selling on jobs sites that means people will do the graft for you. You can use sites like Fiverr or PeoplePerHour to get people to create videos for you to use on social media.