Digital Skills & Social Media Training Workshops - Hypestar

Digital Skills & Social Media Training Workshops

Introduction to Social Media

This one-day workshop will introduce you to the leading tools and platforms available across the social media landscape. You’ll understand which are the right fit for your business, and how to get started to prepare for future success.

How to build your own website

A one-day workshop to guide you through the process of setting up WordPress, installing the required, necessary and essential plugins to launch your online shop, blog or business website.

Facebook for Business

Facebook is a hugely powerful tool, but it’s not as simple as just having a page. Understanding how, when and where to post. This workshop introduces these key concepts for businesses and marketers.

Choose from our range of digital skills training

Our module range is designed to fit together like lego bricks – fun and creative. If what your business needs isn’t here in the form of one of our prebuilt courses, our bespoke service is designed especially for you

Twitter for Business

A one-day workshop to guide you through the process of setting up WordPress, installing the required, necessary and essential plugins to launch your online shop, blog or business website.

LinkedIn

A one-day workshop to guide you through the process of setting up WordPress, installing the required, necessary and essential plugins to launch your online shop, blog or business website.

G Suite (formerly Google Apps for Business)

If you’re running a business, you need tools that work. Tools that work well. G Suite is a set of enterprise-standard tools used from sole-traders to multi-national organisations, HMRC and the Cabinet Office that give you email, storage, word processing, spreadsheets and presentation software.

MailChimp

MailChimp is the world’s largest marketing automation platform. 15 million customers, from small e-commerce shops to big online retailers, use MailChimp to reach their customers and grow their business. We look at managing lists effectively, groups & segmentation to ensure that the most interested of your recipients are receiving content, and designing the perfect campaigns.

Facebook Adverts

Facebook Adverts (PPC/PPM) are one of the most targetable advertising models available to advertisers. In this practical workshop, you learn how to create specific personas to help drive down your cost per click (CPC) and increase conversions, while writing copy that converts and images that inspires.

Making your website work for you

Driving traffic to your website (whether via SEO, or PPC) is part of your online marketing strategy, but what happens when they get there? Exploring features including UX Design, measuring success using analytics, call-to-actions and conversions ensure that you are able to get your website working harder for you.

Search Engine Optimisation (SEO)

Getting found in search engines, like Google, can be critical to businesses of all sizes. We demonstrate the tools SEOs use to check websites, show you how to use them, and guide you through the process of making changes to your website in order to increase opportunities for your website to rank (be displayed) higher in search engine results page (SERP).

Facebook Adverts

Facebook Adverts (PPC/PPM) are one of the most targetable advertising models available to advertisers. In this practical workshop, you learn how to create specific personas to help drive down your cost per click (CPC) and increase conversions, while writing copy that converts and images that inspires.

Making your website work for you

Driving traffic to your website (whether via SEO, or PPC) is part of your online marketing strategy, but what happens when they get there? Exploring features including UX Design, measuring success using analytics, call-to-actions and conversions ensure that you are able to get your website working harder for you.

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