If you’re using a profile to represent your business, there’s a problem and it’s something you need to address straight away. Many businesses have previously set up an individual profile (rather than a Page) to represent their business, but Facebook’s Terms prohibit this. Here’s what Facebook says about the registration of account types –
Registration and Account Security
Facebook users provide their real names and information, and we need your help to keep it that way. Here are some commitments you make to us relating to registering and maintaining the security of your account:
Your entire online presence on Facebook is potentially at risk, as Facebook have been known to simply remove these profiles without notice or appeal. We definitely don’t want you to fall foul of such problems, so here’s a couple of tips you can use if you find yourself in such a situation.
First of all, here’s an easy way to tell the difference between a Profile and a Page.
On a profile, you “ Add Friend” and on a Page you “ Like”. This easy-to-spot difference will help you tell quickly, whether you’re running a Profile or Page.
We’ve got a nifty tool for you here that will migrate your Profile into a new Facebook Page. A couple of things you need to know about using this free service –
If you violate the letter or spirit of this Statement, or otherwise create risk or possible legal exposure for us, we can stop providing all or part of Facebook to you.
First of all, because it’s the rules. And as discussed, breaching the rules can mean that Facebook simply terminates your account. That can mean that all your hard work building customers, sending friends request, curating that community…gone.
But look, it’s not all doom and gloom. There’s actually some pretty awesome reasons why you should be excited to do this.
Search engines, like Google, crawl social media sites, like Facebook, in the same way as they crawl ‘regular’ websites. But, Facebook Pages has more opportunity to optimise your online presence so visitors of both a human and machine type can understand what you’re talking about. So having a Facebook Page rather than a Profile can help your business get seen more.
Check in. When your customers are at your business venue, they can check in and share that information with their Facebook friends. This is an incredible marketing option, and then great thing is that people who are willing to commit to checking in, are much more likely to say positive things, endorse and recommend that their friends and family visit you as well – boom, brand advocacy!
By now, you should be champing at the bit to get your Facebook Profile migrated over to a Page, so backup your data so you can be sure that you have a copy of any images that are important to you etc. and go ahead and start enjoy the awesomeness that is your brand new Facebook Page!