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Talk Digital

Talk Digital: Purposeful Content

Published on the 11th March 2020 by James Lane Leave a Comment

Post Views: 467

Relaunching Talk Digital

This week we’re joined once more by our very special guest, James Ibbitson from Visual Punch. Who answers the “age old” question: “how long should your video be?” Whether it’s on social media, your website, or in an email marketing campaign. Understanding your audience, their attention span, & their receptiveness to content can be vital in helping you create effective video marketing campaigns for your business.

In this episode, James, Amy and I chat about the ways in which we can all improve our audience’s experience of our videos, by thinking about how long they should be.

Last modified on the 11th March 2020 at 3:13 pm Filed Under: Talk Digital Tagged With: social media, Video, video marketing

Talk Digital: Influencers

Published on the 6th March 2020 by James Lane Leave a Comment

Post Views: 479

Relaunching Talk Digital

Traditionally, Influencers are people who have built a public presence through a reputation in a particular industry. More recently, though, the term ‘Influencer’ has become more fluid. And more generally relates to anyone who has developed a presence on social media strong enough to (literally) influence their online community.

In this episode, Amy and I chat about Influencers, what they are (get ready for two definitions!), and how they’ve changed the landscape of social media and marketing an individual or brand online.

Last modified on the 6th March 2020 at 5:49 pm Filed Under: Talk Digital Tagged With: influencers, social media

Talk Digital: How long should your video be?

Published on the 27th February 2020 by James Lane Leave a Comment

Post Views: 434

Relaunching Talk Digital

This week we’re joined once more by our very special guest, James Ibbitson from Visual Punch. Who answers the “age old” question: “how long should your video be?” Whether it’s on social media, your website, or in an email marketing campaign. Understanding your audience, their attention span, & their receptiveness to content can be vital in helping you create effective video marketing campaigns for your business.

In this episode, James, Amy and I chat about the ways in which we can all improve our audience’s experience of our videos, by thinking about how long they should be.

Last modified on the 27th February 2020 at 10:51 am Filed Under: Talk Digital Tagged With: social media, Video, video marketing

Talk Digital: “Ask or you won’t receive” – the importance of asking your community for help

Published on the 19th February 2020 by James Lane Leave a Comment

Post Views: 481

Relaunching Talk Digital

Trying to get your digital community to do something as simple as leave a review can be surprisingly difficult sometimes. Which is why it’s so important to understand that you have the power to encourage, command, or suggest certain call to actions that your online community can take to help you and your brand grow.

In this episode, Amy and I chat about the ways in which a business can utilise their online community by simply asking them for help.

Last modified on the 19th February 2020 at 10:31 am Filed Under: Talk Digital Tagged With: Facebook, online community, Reviews, social media

Talk Digital: Top Tips on Increasing Post Reach & Why It’s Important

Published on the 13th February 2020 by James Lane Leave a Comment

Post Views: 572

Relaunching Talk Digital

It’s always important to remember that your content doesn’t reach (isn’t seen by) all of your followers. Which is no good if you’re trying to promote your business, product, or service! Luckily for us, there are ways in which we can make sure our content gets more exposure, and so reaches more of our customers.

In this episode, Amy and I chat about the ways in which a business can increase their post reach on social media.

Last modified on the 19th February 2020 at 10:17 am Filed Under: Talk Digital Tagged With: Algorithm, Engagement, Facebook, Metrics, Reach, social media

Talk Digital: Landscape Vs Portrait video (Featuring James Ibbitson)

Published on the 5th February 2020 by James Lane Leave a Comment

Post Views: 438

Relaunching Talk Digital

This week we’re joined by a very special guest. James Ibbitson is the head of video at Visual Punch a full-service personalised video marketing agency and is certainly our go-to video specialist. We start off talking about landscape vs portrait for your video and we get into some of the other areas of & tips for video that James wants to share with you all.

Last modified on the 5th February 2020 at 4:31 pm Filed Under: Talk Digital Tagged With: Landscape, Orientation, Portrait, Video

Talk Digital: The importance of Facebook Emotions

Published on the 29th January 2020 by James Lane Leave a Comment

Post Views: 674

Relaunching Talk Digital

It’s important to remember that not all Facebook reactions are treated equally, different emotions are weighted both psychologically and when we measure how popular a piece of content is (and therefore who else to show it to). Amy and I chat about the different emotions, what they are and how they can (should?) be used.

Last modified on the 31st January 2020 at 12:00 pm Filed Under: Talk Digital Tagged With: Algorithm, Engagement, Facebook, Metrics, Reach, social media

Talk Digital: Inviting Friends To Like Your Facebook Page

Published on the 22nd January 2020 by James Lane Leave a Comment

Post Views: 568

Relaunching Talk Digital

A trend seems to be sweeping Facebook right now – or at least, it is through my notifications. Its basic premise is to encourage you to trade Page invites and while it has an apparent immediate boost, it ultimately carries some long-term problems and maybe even some penalties. In this week’s episode, Amy and I talk about what this means for your Facebook Page, how you should be dealing with it and what issues you should be aware of.

Last modified on the 31st January 2020 at 12:00 pm Filed Under: Facebook, Social Media, Talk Digital Tagged With: Facebook Pages, Organic

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