Collecting reviews is so important as it creates ‘social proof’ – this is critical to growing our business online, being found and helping us reach our digital marketing goals, because it shows our would-be customer what other people think about us. So, assuming that you are collecting reviews, there’s one thing that I see loads of companies doing, and it’s a huge missed opportunity.
Technologies are constantly changing and with it, the style and manner of advertising and especially Digital Marketing is continuously in flux. In this article, we will go through some of these critical points which can help you design a better Digital Marketing Strategy for your Ventures and businesses.
Here’s our guide to SEO. This is based on the “Google SEO: Googley Goodness of Great Gains” seminar James has been delivering at SEO conferences, expos and meetups. If you’re looking to understand Google and how it sees your site, you’ll want to read this!
Using an SSL certificate to secure/encrypt information on your website is something that all businesses can do, but did you know that Google uses this as a ranking signal – so websites that work on the https version will receive a boost in search results. We take a closer look at why and how you get one for your site
A lot of people focus on their homepage when it comes to SEO, but the reality is there’s so much more you could be doing to help Google understand what’s happening on your website and to give your pages the best possible chance to rank (appear in Google) – this quick SEO trick lets you see what Google knows about your site and how to fix it, if you don’t see what you’d expect to see!
Being such a vital aspect of SEO, we’re often asked about link building and how do you spot links that actually count towards your SEO, so we thought we would give you some tips and free tools to try out.
Search Engine Optimisation (SEO) isn’t necessarily something that’s tricky – but it can certainly be hard to know where to start. We’ve built this completely free SEO Audit tool. Use it as many times as you like, no trials, no tricks, no strings attached. Be found easier, find out how.
If images are too large, they can have a massive effect on your load time and therefore your SEO – here are four things you can use to compress/reduce files