Your Social Media Training Partner

Threats and risks are very real for businesses. From ransomware, phishing, malware, viruses, spyware and hacking – protecting your business is critical to all business owners today, and something that all staff need to be aware of.

Knowing what the threats are, and the wealth of tools and techniques you have available to you to mitigate these risks are a big part of being cyber secure.

In this workshop, we explore the risks of not being protected and the steps you can take today to ensure that you’re taking steps to ensure you don’t fall victim to these types of attacks.

We’ll demonstrate tools you can use to help with establishing effective password control (enforcing strong passwords) and help guide you through feeling safer and more confident while operating a business online.

The Blogging for Business course is a progression day for learners from either the Digital Hype fully-funded course or the combined Going for Growth qualification. This course is fully funded for eligible learners.

Storytelling is the common theme that runs through almost everything we do online. Inspiring our audience to invest themselves into our brand’s narrative is a key way to increase our brand exposure, increase awareness and increase conversions.

This one-day workshop is a practical approach to creating a blog, getting it set up for success and generating exciting, stimulating ideas that will interest your readers. Approaching both the logistical sides of blogging as well as the creative, you’ll learn how to get started, what to write and how to frame your posts to make the most of your visiting readers.

This is a business course, so focusses on improving conversions (sales etc.) to have a demonstrable impact on the growth of your business.

By attending this practical workshop, you will be –

• Creating your blog (setting up a free blog site)
• Reviewing branding & customisation (adding your logo etc.)
• Generating ideas (what should you be blogging about)
• Choosing the right headlines (What grabs attention for readers)
• Scheduling (how often should you be posting)
• Designing your own artwork (Canva/Photos)
• Making sure Google can find you (SEO)
• Getting the word out (Using social to promote your blog)
• Conversions (Making your blog work for your business)

YouTube is a huge platform for video content – it also generates 3 billion searches per month making it the second largest search engine (bigger than Bing, Yahoo!, Ask and AOL combined!).

Video content performs very well in search engines – so sites and blogs that content videos can see an increase in search performance by embedding/hosting material on them – we will be exploring how and why this is possible.

This workshop is designed to make the most of your YouTube account, from the branding on your channel, to content ideas to create video material. We will also explore the new YouTube Live feature (similar to Facebook Live).

This workshop does not require you to have video content already, but you should have a YouTube account.

The Search Engine Optimisation (SEO) workshop is designed for businesses to better understand how search engines, like Google, approach their website, understand what topics it covers and whether to serve that businesses website as a solution to a query that a searcher has when using search engines.

On this practical workshop, learners will be shown how to use tools that SEOs use to check opportunities to optimise pages and sites – you will have the opportunity to run these checks yourself, on any site, while supported by an experienced SEO trainer who will give you advice and guidance on how to make the most of the results you find.

This workshop introduces and explores topics including –

• Using SEO tools
• Ensuring your site is set up for success
• On-page optimisation
• Competitor analysis
• Choosing the right keywords