Your Social Media Training Partner

Going beyond boosting content, this workshop is designed to explore the value of dark posts (the process of creating content that only the intended audience can see). Combined with the power of custom audience creation, Pixel tracking and similar advanced Pay Per Click (PPC) features – this is a workshop where you’ll learn to take your advertising abilities to a whole other level!

The purpose of this workshop is to show you how to spend less money on your Facebook adverts (decreasing your Cost Per Click, CPC) while increasing your conversion rate. The result is money being spent in a smarter, more meaningful way.

Google is ubiquitous in the world of search, and having your business listed in Google’s index is essential in order to be found when people are starting their journey with this internet giant. In this fun and engaging session, we’ll look at how you can harness the Googley Goodness of Great Gains, and ensure your site is set up for searching success and some power tips & tweaks you can use to increase the effectiveness of your presence in Google search.

The Search Engine Optimisation (SEO) workshop is designed for businesses to better understand how search engines, like Google, approach their website, understand what topics it covers and whether to serve that businesses website as a solution to a query that a searcher has when using search engines.

On this practical workshop, learners will be shown how to use tools that SEOs use to check opportunities to optimise pages and sites – you will have the opportunity to run these checks yourself, on any site, while supported by an experienced SEO trainer who will give you advice and guidance on how to make the most of the results you find.

This workshop introduces and explores topics including –

• Using SEO tools
• Ensuring your site is set up for success
• On-page optimisation
• Competitor analysis
• Choosing the right keywords

Analytics allows us to see what’s happening on our website – where do our visitors come from, what do they do while they’re on our site and where do they end up. This workshop explores the wealth of information that Google Analytics records about your website, and helps map the process that you can use to use this information to better inform your existing, and new, marketing efforts.

This workshop uses an installed Google Analytics tracking service to record, manipulate and report on site usage data. Please ensure you have installed analytics on your website and that you have access to that Google Analytics account (if you didn’t set it up, you may need to ask the account owner to give you permissions to it).

For businesses based in The Tees Valley and North Yorkshire

This is a learning-packed opportunity for you to gain TWO qualifications to benefit your business! These fully-funded courses take place over a Friday, Saturday and Sunday to allow you to come out of your business so you can work on your business.

Going for Growth (NCFE Level 2 Certificate in Developing Enterprise Skills)

Going for Growth is designed to use your own business as the case study so that everything you do and everything you learn has a practical application to your business. This will directly influence the growth of your business profits. This certificate allows you to meet other like-minded SME businesses, giving you time that you might not have in your day-to-day life to set goals for you and your business.

Digital Hype (NCFE Level 2 Award in Digital Promotion for Business)

As a part of this programme, you will be shown the process for measuring the effectiveness of digital content that you created to market your business. With these combined skills you will be able to; decide which the right digital platforms are for you, how to create the best content and how to see what works well and build on that so you can get the best results from your business.

How much does it cost?

This residential course is fully-funded. We pay for your hotel, food and refreshments throughout the training.

Who can get this course fully funded?

• SME businesses based in the Tees Valley (SME business are those that employ less than 249 employees)
• Owners, Managers or employees of that business

For businesses based in County Durham, Tyne & Wear and Northumberland

This is a learning-packed opportunity for you to gain TWO qualifications to benefit your business! These fully-funded courses take place over a Friday, Saturday and Sunday to allow you to come out of your business so you can work on your business.

Going for Growth (NCFE Level 2 Certificate in Developing Enterprise Skills)

Going for Growth is designed to use your own business as the case study so that everything you do and everything you learn has a practical application to your business. This will directly influence the growth of your business profits. This certificate allows you to meet other like-minded SME businesses, giving you time that you might not have in your day-to-day life to set goals for you and your business.

Digital Hype (NCFE Level 2 Award in Digital Promotion for Business)

As a part of this programme, you will be shown the process for measuring the effectiveness of digital content that you created to market your business. With these combined skills you will be able to; decide which the right digital platforms are for you, how to create the best content and how to see what works well and build on that so you can get the best results from your business.

How much does it cost?

This residential course is fully-funded. We pay for your hotel, food and refreshments throughout the training.

Who can get this course fully funded?

• SME businesses based in the Tees Valley (SME business are those that employ less than 249 employees)
• Owners, Managers or employees of that business

This one-day workshop is focussed on answering all your questions about Google. This ubiquitous giant of search has so many tools designed to help you raise the profile of your business, drive traffic to your website and get the most from your working day – but where do you start?

Right here. Get your Google on with our Googley Goodness of Great Gains!

We’re going to be looking at –

• Optimising your website for Google (SEO)
• Getting your physical business venue recognised (Google My Business)
• Being the most productive (G Suite)
• Knowing how your website is performing (Search Console)
• Knowing what’s happening on your website (Google Analytics)

This is a joint venture between Hypestar and Digital Sparkles – your training team will be James Lane and Nicola Jayne Little for the day.

Investigating the partnership between Facebook and Instagram. Their collaborative approach to demographic targeting means that businesses can use impressively powerful tools to deliver content to prospective customers, ensuring that less money is spent, but more viewers convert to paying customers.

By exploring the targeting, custom audience and pixel features of these platforms, we can see how we have demonstrable results without huge marketing budgets.